{"product_id":"joseph-phelps-red-wine-insignia-1997","title":"Joseph Phelps Red Wine Insignia 1997","description":"Here's a chance to taste the wine that started California's proprietary-blend tradition with nearly three decades of age on it: Insignia was the state's first proprietary red Bordeaux-style blend, and this is the 1997. The idea goes back to 1974, when Joe Phelps decided to make a different blend each year from the best wine the vintage gave him, and he never assumed it would always be Cabernet. He chose the name to mean the finest lots of each year, so the blend, rather than any grape on the label, would be the mark of quality. That made it a bet on the winemaker's judgement over the grape name, and it's why the producer can fairly call Insignia the original proprietary Napa Valley red blend. It's a reference point for anyone curious how California's benchmark blends develop over decades in bottle. Stand it upright for a day before opening, then decant gently to leave any sediment behind.","brand":"Private [PRI]","offers":[{"title":"Default Title","offer_id":44125562372131,"sku":"SF-A-HDH1026-110226-1-1","price":369.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0044\/1208\/0163\/files\/Bottle-of-Joseph-Phelps-Red-Wine-Insignia-1997-Red-Wine-Flatiron-SF.jpg?v=1793746274","url":"https:\/\/sf.flatiron-wines.com\/products\/joseph-phelps-red-wine-insignia-1997","provider":"Flatiron SF","version":"1.0","type":"link"}