What is this spirit?
Ginrosa is a historic Italian aperitivo originally created in Milan in the early 20th century. Bright pink in color, it is made by infusing alcohol with a blend of botanicals, herbs, and citrus, resulting in a bittersweet liqueur designed for pre-dinner drinking. While its exact recipe is secret, it is lighter and more citrus-forward than classic red bitters like Campari, with a lower ABV that makes it especially versatile for spritzes and cocktails.

Why get this spirit?
Ginrosa offers a softer, more approachable alternative to traditional bitter aperitivos. It’s aromatic, refreshing, and deeply tied to Milanese bar culture. Perfect for fans of Aperol or Campari looking for something unique but equally stylish.

What does this spirit taste like?
Zesty citrus peel, gentian, and rhubarb with hints of spice and herbs. Bittersweet, lively, and refreshing with a clean finish.

When should you drink this spirit?
Serve chilled in a spritz with sparkling wine and soda, mix into a Negroni variation, or enjoy neat over ice with a slice of orange.